Rino Construction needed some artwork for a billboard opportunity. The samples that were done by the billboard company's in-house team did not have the look that Rino wanted.
They contacted me and said they needed something the next day. Their goal was to attract new hires and advertise their company. Since I had some experience working with clients in the construction field, I created a graphic that screamed construction by using the black and yellow. Taking cues from their bold and simple logo, I illustrated the sign with iconic construction silhouettes. I wrote the tag line and used a thick distressed font to give it some texture.
The result was a billboard that caught your eye and was readable at high speeds. Rino was pleased with the results and said they have received lots of compliments on the design.