As the in-house creative for Stress-Tek, Inc I was responsible for the branding direction and marketing materials including advertising, brochures, specification sheets, and trade show graphics.
We advertised in a wide variety of trade publications ranging from national glossy to local newsprint. My goal was to create ads that sold the benefits of our products as opposed to the product specific ads of competitors. Our ads stood out on the page and always received compliments from the end user and the ad reps.
Our marketing materials had to include a lot of technical information but still be accessible to the lay person. With beautiful photography and layered design I was able create brochures that stood out visually but provided the dealers with information that could use.