This was a proposal I created while on contract for Fueled Industries. Summit Truck Bodies was looking to revamp their image in the trucking market. We met with the marketing director at a trade show and discussed what the company goals were and how they wanted to get there. They wanted a more aggressive look and feel.  I went with a military grade style look with the black, red and white to match their already established color palette. I then modified the cover, back, and a few pages of their existing catalog. I also created a video opening of their logo in After Effects that the marketing director could present to decision makers.
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